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…it’s a state of mind.

Yooper Camp
Yooper Golf
Yooper Life Straw Tumbler
Upper Peninsula Mugs
Classic Gear
Yooper Coozie
Yooper Life Water Bottles

YOUR NEW FAVORITE HOODIE

Yooper Hoodie

It’s that feeling you get when you cross the border and enter the Northwoods of Upper Michigan.

Whether it’s where you’re from, where you’ve landed, or where you always seem to end up — U.P. pride runs deep. Wear it well.

The Yooper Crew - Our gear in the wild!

Our Yooper of the Week just graduated this weekend. Cheers, Class of 2025! 🥂 #yooperoftheweek #classof2025
When your brand coordinator brings Yooper Life to the Olympic Mountains, we call that field testing. 🤓 Or would that be mountain testing? 🤔
You keep asking. We got the hint. Tees are finally dropping in the shop this summer! Sign up for the Yooper Crew and be the first to know when they go live.
Shoulders are a sun-kissed pink, the cooler’s been re-filled, and the air’s thick with bug spray and bonfire smoke. Time to crack a cold one and settle in for a night of toasted marshmallows and midnight tales. Our Campfire Collection was
Just dropped: gear for golf days, boat days, and any other day that includes a cold one.
Golden hour at the lake + our Yoopers of the Week. No notes.