Screenshot 2024-07-23 at 5.02.44 PM.jpg

Whether it’s where you’re from, where you’ve landed, or where you always seem to end up, U.P. pride runs deep.
Wear it well.

CHOOSE YOUR GEAR
Yooper Hats
Yooper Wine Tumblers
Classic Gear
Upper Peninsula Mugs
FlannelFrontier2 copy.jpg
Yooper Camp
Yooper Coozie
Two plaid jackets, one red and black, one gray and black, with a brown sign in the center reading 'APPAREL' in front of a wooden surface.
A green mug with a metallic rim on a forest floor background, with a brown stitched sign that says 'Drinkware' across it.
Four baseball caps in green, gray, light gray, and dark gray colors arranged in a circle with a brown stitched label in the center that says 'HATS'.

YOUR NEW FAVORITE HOODIE

Featured
Tunic Length Hoodie - Vintage Navy
Tunic Length Hoodie - Vintage Navy
$52.00
Tunic Length Hoodie - Light Gray
Tunic Length Hoodie - Light Gray
$52.00
Tunic Length Hoodie - Vintage Black
Tunic Length Hoodie - Vintage Black
$52.00
Tunic Length Hoodie - Ivory
Tunic Length Hoodie - Ivory
$52.00
Classic Hoodie - Khaki
Classic Hoodie - Khaki
$48.00
Classic Hoodie - Charcoal
Classic Hoodie - Charcoal
$48.00
Classic Hoodie - Vintage Black
Classic Hoodie - Vintage Black
$48.00
Classic Hoodie - Texas Orange
Classic Hoodie - Texas Orange
$48.00
Classic Hoodie - Vintage Navy
Classic Hoodie - Vintage Navy
$48.00
Classic Hoodie - Vintage Green
Classic Hoodie - Vintage Green
$48.00
Ladies Classic Hoodie - Vintage Navy
Sold Out
Ladies Classic Hoodie - Vintage Navy
$55.00
Ladies Classic Hoodie - Gray Heather
Ladies Classic Hoodie - Gray Heather
$55.00
Yooper Hoodie
Close-up of a textured, brown, leather-like background with the phrase 'ROUGH & RUGGED...' in large, capital, cream-colored letters.
SHOP YOOPER APPAREL
Three hooded sweatshirts with an embroidered outline of the Upper Peninsula of Michigan and the words "Yooper Life" in light gray dark gray, and royal blue colors.
Brown textured background with the words 'Chill & Cozy...' in large, light-colored letters.
A group of Yoopers sitting in a circular arrangement around a campfire outdoors at night, smiling and enjoying each other's company.

DRINK IN THE SPIRIT OF THE NORTHWOODS

The Yooper Crew - Our gear in the wild!

Cheers to it finally feeling like fall again. 🍂 A freeze warning’s never sounded so good. 🍻 #upperpeninsula #fallvibes #yooperlife
Yooper Life has reached the highest natural point in all of Michigan. Next stop, Everest.🏔 #yooperoftheweek #upperpeninsulamichigan #mtarvon
Happy First Day of Fall! We're ready for flannel season. Not so ready for the 5pm sunsets that come with it... 🍁🍂🔦 #FirstDayOfFall #FlannelSeason #upperpeninsula
Couple of real beauts, eh? (The deer stands look pretty nice too.) Our Yooper Crew took advantage of second summer to get ready for hunting season. Might be a good time to check out our hunting collection and break in your new camo & blaze orang
Friendly reminder: it will look like this again in a few weeks. 😍 Unfriendly reminder: a few weeks later, you’ll need a flashlight to see it past 4pm. 😅
One year ago today we launched Yooper Life, and we’re still here! (Bob’s even made it out of the workshop like three whole times). In honor of our second 9-06 Day in business, here’s a first look at our new apparel line dropping th