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Whether it’s where you’re from, where you’ve landed, or where you always seem to end up, U.P. pride runs deep.
Wear it well.

Yooper Wine Tumblers
Yooper Hats
Yooper Camp
Yooper Golf
Yooper Life Straw Tumbler
Upper Peninsula Mugs
Classic Gear
Yooper Coozie
Yooper Life Water Bottles
Two plaid jackets, one red and black, one gray and black, with a brown sign in the center reading 'APPAREL' in front of a wooden surface.
A green mug with a metallic rim on a forest floor background, with a brown stitched sign that says 'Drinkware' across it.
Four baseball caps in green, gray, light gray, and dark gray colors arranged in a circle with a brown stitched label in the center that says 'HATS'.

NEW & POPULAR

Featured
Ash & Copper Wine Tumbler
sale
Ash & Copper Wine Tumbler
$23.00 $28.00
Birch & Copper Wine Tumbler
sale
Birch & Copper Wine Tumbler
$23.00 $28.00
Bigfoot Bottle Opener
Bigfoot Bottle Opener
$12.00
Only 7 left in stock
Bigfoot Tracks Bottle Opener
Bigfoot Tracks Bottle Opener
$12.00
Rawhide Bottle Opener
Rawhide Bottle Opener
$12.00
Carhartt 36-Can Cooler
Sold Out
Carhartt 36-Can Cooler
$85.00
Campfire Coozie - Rawhide
Campfire Coozie - Rawhide
$7.00
Campfire Coozie - Ash Gray
Campfire Coozie - Ash Gray
$7.00
Campfire Coozie - Kindling
Campfire Coozie - Kindling
$7.00
Only 6 left in stock
Campfire Coozie - Wild Rose
Campfire Coozie - Wild Rose
$7.00
Yooper Hoodie
Close-up of a textured, brown, leather-like background with the phrase 'ROUGH & RUGGED...' in large, capital, cream-colored letters.
Three hooded sweatshirts with an embroidered outline of the Upper Peninsula of Michigan and the words "Yooper Life" in light gray dark gray, and royal blue colors.
Brown textured background with the words 'Chill & Cozy...' in large, light-colored letters.
A group of Yoopers sitting in a circular arrangement around a campfire outdoors at night, smiling and enjoying each other's company.

YOUR NEW FAVORITE HOODIE

Shop
Tunic Length Hoodie - Vintage Navy
Tunic Length Hoodie - Vintage Navy
$52.00
Tunic Length Hoodie - Ivory
Tunic Length Hoodie - Ivory
$52.00
Ladies Full-Zip Hoodie - Rose
Ladies Full-Zip Hoodie - Rose
$62.00
Classic Hoodie - Khaki
Classic Hoodie - Khaki
$48.00
Classic Hoodie - Vintage Navy
Classic Hoodie - Vintage Navy
$48.00
Classic Hoodie - Vintage Black
Classic Hoodie - Vintage Black
$48.00
Classic Hoodie - Texas Orange
Classic Hoodie - Texas Orange
$48.00
Classic Hoodie - Charcoal
Classic Hoodie - Charcoal
$48.00
Ladies Classic Hoodie - Gray Heather
Ladies Classic Hoodie - Gray Heather
$58.00
Ladies Classic Hoodie - Royal Blue
Ladies Classic Hoodie - Royal Blue
$58.00

The Yooper Crew - Our gear in the wild!

Yooper Life is off to WA on official Sasquatch business. 👣 (and to visit our Digital Content Department/little sister, Al). Inbox and orders are on hold until we return shortly!
Soaking in the last of these summer sunsets while we can 🍻🌅
Our Yooper of the Week caught this wearing our hat. Coincidence? Probably. But you should test it out yourself. For science. 🎣
Cheers to the weekend! 🍻
Our Yooper of the Week knows hydration is key 🍻 Fun fact: our straw tumblers fit it most standard car, boat, and camping chair cupholders 😎 #yooperoftheweek #yoopers #staythirsty