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Whether it’s where you’re from,
where you’ve landed, or where you always
seem to end up, U.P. pride runs deep.
Wear it well.

SHOP YOOPER GEAR
Yooper Gift
CamowithLabel2Grass.png
Yooper Wine Tumblers
Yooper Flannel
Upper Peninsula Mugs
Two plaid jackets, one red and black, one gray and black, with a brown sign in the center reading 'APPAREL' in front of a wooden surface.
A green mug with a metallic rim on a forest floor background, with a brown stitched sign that says 'Drinkware' across it.
Four baseball caps in green, gray, light gray, and dark gray colors arranged in a circle with a brown stitched label in the center that says 'HATS'.

YOUR NEW FAVORITE HOODIE

Yooper Hoodie
Close-up of a textured, brown, leather-like background with the phrase 'ROUGH & RUGGED...' in large, capital, cream-colored letters.
SHOP YOOPER APPAREL
Three hooded sweatshirts with an embroidered outline of the Upper Peninsula of Michigan and the words "Yooper Life" in light gray dark gray, and royal blue colors.
Brown textured background with the words 'Chill & Cozy...' in large, light-colored letters.
A group of Yoopers sitting in a circular arrangement around a campfire outdoors at night, smiling and enjoying each other's company.

DRINK IN THE SPIRIT OF THE NORTHWOODS

Yooper Store
Ash & Copper Wine Tumbler
Ash & Copper Wine Tumbler
$28.00
Limited Stock!
Birch & Copper Wine Tumbler
Birch & Copper Wine Tumbler
$28.00
Limited Stock!
Bigfoot Bottle Opener
Bigfoot Bottle Opener
$12.00
Limited Stock!
Bigfoot Tracks Bottle Opener
Sold Out
Bigfoot Tracks Bottle Opener
$12.00
Rawhide Bottle Opener
Rawhide Bottle Opener
$12.00
Carhartt 36-Can Cooler
Sold Out
Carhartt 36-Can Cooler
$85.00

YOOPER CREW IN THE WILD

Spooky season staples 🎃👻 #yooperlife #spookyseason #trickortreat #upperpeninsula #yooper
If you eat lunch out of the bed of your truck while you're out chopping wood, that counts as a picnic, right? #picnicweather #LumberjackLife #yooperlife #yooper #fallvibes
Our Yoopers of the Week doing fall right. Flannel ✅ Hoodie ✅ Bonfire ✅ #flannelseason #upperpeninsula #yooperlife
Cheers to it finally feeling like fall again. 🍂 A freeze warning’s never sounded so good. 🍻 #upperpeninsula #fallvibes #yooperlife
Yooper Life has reached the highest natural point in all of Michigan. Next stop, Everest.🏔 #yooperoftheweek #upperpeninsulamichigan #mtarvon
Happy First Day of Fall! We're ready for flannel season. Not so ready for the 5pm sunsets that come with it... 🍁🍂🔦 #FirstDayOfFall #FlannelSeason #upperpeninsula