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Yooper Life isn’t just a brand, it’s a state of mind.

Yooper Life Straw Tumbler
Classic Gear
Yooper Life Water Bottles
Michigan Flannel
Michigan Yeti Mugs
Upper Peninsula Mugs

YOUR NEW FAVORITE HOODIE

Yooper Hoodie

It’s that feeling you get when you cross the border and enter the Northwoods of Upper Michigan.

Yooper Women Hoodie

Whether it's your home, your favorite getaway, or simply your happy place, our gear lets you wear your Yooper pride with style!

The Yooper Crew - Our gear in the wild!

Cheers to that summer state of mind 🍻 (because it's the closest thing we'll get this weekend) #yooperlife #michigansummers #upperpeninsula #lakelife
Cheers to our Yooper of the Week! 🍻 #yoopers #staythirsty #springisintheair
For those 60° days that feel like 40. Perfect for layering & ready for whatever version of “nice out” shows up today.
Here’s to the woman behind the designs and the heart of Yooper Life. Your girls hit the jackpot having you as their mama! Happy Mother’s Day, Angie! 💛
Happy Mother’s Day to the ones who passed down the life lessons we still live by, and to the ones passing them on to the next generation too. 💛 #yoopers #upperpeninsula #michiganmoms ##happymothersday