Yooper Life isn’t just a brand, it’s a state of mind.
It’s that feeling you get when you cross the border and enter the Northwoods of Upper Michigan. Whether it's your home, your favorite getaway, or simply your happy place, our gear lets you wear your Yooper pride with style!
Whether you're tearing up the trails or tucked in the treestand, casting lines or curling up by the campfire, Yooper Life has you covered for all of your U.P. adventures
Our hoodies are your perfect fit for work and play.
The Yooper Crew - Our gear in the wild!
